THE IMAGE AND IDENTITY OF A DESTINATION THROUGH NARRATIVES OF INDUSTRIAL HERITAGE

Resumen

Considering that territorial identity plays an important role, this study explores industrial identity contributions to the image projection of a destination using local testimonies and narratives as a differentiating practice. The methodology consists of a case study using exploratory research through a direct observation approach. The findings in this study acknowledge the advantages of showing history through personal narratives as an essential part of community engagement and a sense of belonging; furthermore, this technique may arouse curiosity and visitors’ involvement, enhancing their interest in the past of a particular place. This study enriches our understanding of the role of industrial identity in shaping destination images and provides management insights into effective community engagement practices and techniques. Policymakers can use these findings to develop strategies to promote destinations that reveal industrial identity.