POTENTIAL FOR REGISTRATION OF GEOGRAPHICAL INDICATION

THE ART IN THE STRAW OF CIPOTÂNEA

Abstract

Geographical Indication is a collective protection instrument that can promote regional development and preserve local traditions, providing benefits to both producers and the region, provided there is an efficient structural arrangement. This work aimed to analyze the potential of the municipality of Cipotânea to be recognized as a Geographical Indication for corn straw handicrafts. To this end, a qualitative research was carried out, using the case study strategy. The survey of the necessary requirements to obtain the registration of geographical indication was guided by the methodology adopted by SEBRAE entitled "Guide for Diagnosis of a Potential Geographical Indication", which consists of the application of a questionnaire with open questions that allowed the analysis of the product's reputation and its association with the region, information on the territory, the representative entity, the actions of institutions and producers, as well as the survey of local historical, cultural and socioeconomic characteristics. As for the results, although the region has a certain reputation, the supporting documents prove to be insufficient to consolidate the characterization of the notoriety of the Cipotânea region linked to corn straw crafts, considering the quantitative and qualitative aspects of the sources. In addition, the diagnosis identified weaknesses in certain aspects such as the small number of associative and cooperative practices among the craftswomen. However, elements were identified that may favor the implementation of a Collective Brand, whose feasibility study was suggested for future research.