Interpretive Repertoires on the Creative Economy in the City of Uberlândia

The Music Market from the Perspective of the Orange Ecosystem

Abstract

Creative Economy can be understood as an asset of economic, cultural and social aspects that interact with technology, intellectual property and tourism. This article aims to analyze the creative sector in the city of Uberlândia from the perspective of music professionals. As a starting point, the framework of Ecology Naranja was used. For data collection, the procedure of in-depth interviews with music experts was adopted. Each subject was interviewed using three distinct and complementary techniques: episodic and narrative interview and projective technique. The potential of music in Uberlândia was seen beyond the economic point of view, highlighting the social promotion and appreciation of local culture. The results made it possible to make considerations about: (a) creation, in the musician's action in face of the standardization of the “right way to behave” in the music market; (b) joy, in the virtual adaptation of a “right style”; and, (c) the environment, in the relationship between forgotten regions and the various institutions and public policies linked to culture. The academic contribution goes in the sense that the current work filled a gap in studies on the subject, with regard to Uberlândia, in addition to showing the use of remote data collection techniques, in compliance with the social isolation regime in the fight against the pandemic of Covid-19.