TRIPARTITE ROLES IN THE PROMOTION OF SUSTAINABLE CONSUMPTION: THE CASE OF XANXERÊ – SC

Abstract

The promotion of sustainable consumption is part of the Agenda 2030 as one of the main objectives of Sustainable Development (ODS), which requires identifying and analyzing the roles of the actors responsible for this process, including governments, companies, and civil society. The plastic bags are an icon of Brazilian consumption that causes damage to society and the environment. The need to intervene in their consumption patterns and levels is evident. Thus, this article aimed to analyze the process of promoting sustainable consumption adopted in the Program for Reduction of Consumption of plastic bags in supermarkets in the city of Xanxerê - SC, from the tripartite roles identified in recent studies. This study is qualitative research was carried out through a case study of an exploratory and descriptive nature, based on semi-structured interviews with social subjects relevant to the program and documentary analysis. We analyzed seventeen government roles, eleven company roles, and seven civil society roles identified in the literature. The results show that the involvement of the actors of the three segments of society, from the construction of spaces of dialogues and negotiation to generate viable alternatives and promote cultural change, was essential for the program's effectiveness, with emphasis on the participation of civil society.