ENVIRONMENTAL PRESSURES IN ORGANIZATIONAL FIELD OF BEEF MEAT IN PAMPA BIOME: COMPARATIVE STUDY BETWEEN ARGENTINA AND BRAZIL

Abstract

Cattle production has been associated with environmental problems. In the Pampa biome, traditional cattle production area in South America, it has not been different. As a result of these problems, a set of pressures have emerged from producer countries, their companies and farmers. Considering this problem, this article aims to describe the environmental pressures being exerted on the beef organizational field in the Pampa biome in Argentina and Brazil. To achieve this goal, interviews have been developed with actors of this field. In Argentina the coercive pressures based on laws and regulations did not present a level of development compared to Brazil. In Brazil, Law No. 12651 of May 12, 2012 the environmental theme is present, regulating the farming activity through the concepts of legal reserve and permanent preservation areas. This law includes the need for a rural environmental registry that supports the environmental regulation process and there is nothing like that in Argentina. Regarding normative pressures, it was observed that in Argentina these are just as important as in Brazil. In Argentina a long time the environmental issue is a concern of research organizations and rural extension, including university, and farmers associations dedicated to the diffusion and transference of new technologies. In the state of Rio Grande do Sul appears this concern in Embrapa, researching a more appropriate production system to the biome Pampa that it could be economically and environmentally viable.