ELEMENTS OF SUCCESS IN SOLIDARY ECONOMY VENTURES: THEORY AND REALITY IN THE CONTEXT OF SELECTIVE GARBAGE COLLECTION

THEORY AND REALITY IN THE CONTEXT OF SELECTIVE GARBAGE COLLECTION

Resumo

The gap in this research is related to the identification of the successful elements that govern the actions
and activities of solidary enterprises, in parallel with what has already been proposed in the literature,
using selective garbage collection cooperatives and associations as a basis. Thus, the question of this
research questioned whether cooperatives and associations of selective garbage collection present
elements of success due to the integral observation of the basic principles proposed for projects with
solidary characteristics, already proposed in the literature. The objective points to the investigation of
the guiding principles of solidary enterprises and their comparison with the perceived success elements.
Therefore, this research is characterized as being of an applied, exploratory, and descriptive nature, with
a qualitative approach, whose field of study involved fifteen associations and cooperatives located in the
fifteen municipalities of Paraná bathed by the reservoir of the Itaipu Hydroelectric Plant, in the western
region of the state. Fifteen interviews were carried out, and from the content analysis, with the help of the
Iramuteq software, it was possible to diagnose the regional reality and prove that these projects are not
supported by the basic principles proposed by the literature on solidarity projects, but their true elements
of success point to formalization, public policies, interpersonal relationships, production, leadership,
popular support, and financial security. This research showed that the theoretical principles proposed
for the effective characterization of solidary economy enterprises are, at least in this region and in this
context, being replaced and considerably rooted by new elements of success.