THE STRATEGIES OF EFFECTIVE SOCIAL ENTREPRENEURS TO FRAME CHALLENGES IN ONE OF BRAZIL's MOST UNDERDEVELOPED REGIONS

Resumo

This study aimed to unveil what the role of the managerial perception of problems is for effectiveness in SEs based in the Brazilian semiarid. To do so, it used as operational definitions of SEs and effectiveness the ones provided by Lasprogatta and Cotten (2003) as well as Diochon and Anderson (2009), respectively. Methodologically, a qualitative research was employed through the conduction of twenty-three semistructured interviews and by gathering related material such as videos, websites and media articles. Data analysis utilized Bardin's content analysis technique with the assistance of the ®Nvivo 10 software for qualitative analysis. Research findings highlighted the importance of a proactive, adaptive and resourceful mindset to frame challenges into business opportunities and social work. Moreover, results demonstrated that managerial perception of problems emerged through different strategies, motivated by distinct reasons and systematized so that replication became easier. Social entrepreneurial teams have also fostered intersectoral networks with the sections of the government and partners from private companies to improve their efforts.